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Privacy Policy

Last updated: 2026-06-28

This Privacy Policy explains how LoveFirst (“we”, “us”, “our”) collects, uses, shares, and protects information when you use https://lovefirst.ch (the “Service”).

1. Information We Collect

  • Account information: email address, username, password (stored in hashed form), and basic profile details you provide.
  • Profile content: photos, videos, profile text, preferences, and other content you upload or display.
  • Communications: messages and reports you send through the Service.
  • Usage and device data: log data (e.g., IP address, pages viewed, timestamps), device/browser information, and security-related data.
  • Location data (optional): if you choose to share location, we may process approximate or precise location (e.g., city/country and coordinates) to provide matching and distance features.
  • Cookies and similar technologies: used for authentication, preferences, security, and compliance (for example, age verification and consent cookies).
  • Payment information: if you purchase a membership, payments are processed by third-party payment processors (for example, CCBill, PayPal, or Stripe). We may receive transaction metadata such as plan name, status, and expiration dates, but we do not store full card details on our servers.

2. How We Use Your Information

  • Provide and operate the Service (including matching, messaging, and displaying your profile according to your settings).
  • Process purchases and manage subscriptions.
  • Moderate content, enforce our rules, and prevent abuse, fraud, and security incidents.
  • Respond to support requests and communicate important notices.
  • Improve and develop the Service (analytics, troubleshooting, performance).
  • Comply with legal obligations and protect rights, safety, and property.

3. How We Share Information

  • With other users: your profile and content are visible to other users according to how the Service is designed and your settings.
  • Service providers: hosting, storage, analytics, email delivery, customer support, and security providers who process data on our behalf.
  • Payment processors: to process membership payments and manage recurring billing, if applicable.
  • Legal and safety: if required by law, court order, or to protect users and the integrity of the Service.

4. Data Retention

We retain information as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. You may request deletion of your account, subject to legal and technical limitations.

5. Your Choices and Rights

  • Update profile information from your account settings.
  • Control certain visibility and notification preferences.
  • Request access, correction, or deletion of your personal data where applicable.
  • If you are in the EEA/UK/Switzerland, you may have additional rights under GDPR (including objection and data portability) and may lodge a complaint with your supervisory authority.

6. International Data Transfers

Your information may be processed in countries other than where you live. Where required, we use appropriate safeguards for cross-border transfers.

7. Security

We use reasonable administrative, technical, and organizational measures to protect information. However, no method of transmission or storage is 100% secure.

8. Adults Only

The Service is intended for adults (18+) only. We do not knowingly collect personal data from minors.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on the Service with a new “Last updated” date.

10. Contact

For privacy questions or requests, contact: